Don’t kid yourself – winning awards is not for losers

When did you last win a major industry award?

If your trophy shelf is looking a bit empty, it could just be that you’re going about it the wrong way.

In which case you’ll be missing out on some major marketing benefits.  It’s easy to kid yourself that awards don’t matter – that you’ve got better things to do, and who cares anyway?

But that’s just what people tell themselves who never win.

The fact is that awards really do work. Full Article.

Paid or Engaged?

No this isn't TMF planning the PR stunt wedding of the century…its about understanding the role of organic versus paid social media.

It's clear to most organisations that social media is now an established medium for communicating with existing and potential customers. Yet many businesses struggle to determine if they should be paying for display adverts, sponsoring messages or posting/tweeting themselves. Full Article.

Five key tips for exhibition / trade show planning

With over 20 years of experience in exhibitions, the team at TMF Marketing have worked to develop a sophisticated strategy to ensure our clients are able to gain maximum return on investment. So as the date for our next exhibition draws closer – the renowned Intersec in Dubai. Featuring 1,304 exhibitors from over 58 countries in security, safety and fire protection - we thought we would offer some key tips on how best to plan for an exhibition. Full Article.